I am a creative Swiss Army knife who has navigated the music industry as the Creative Director, Senior Event Producer, and Marketing Strategist at the Monster Energy Up & Up Festival. In these roles, I produced and marketed 29 live events across four national tours, featuring renowned EDM headliners such as Chris Lorenzo, Dom Dolla, Dombresky, Loud Luxury, MK, San Holo, and Troyboi. Throughout my time with the company, I achieved a 100% sellout success rate for all shows where I directed event production, planning, and marketing.
Throughout the years, I have worked as a designer, animator, marketing consultant, and multimedia content specialist and manager, where I’ve been the architect behind comprehensive design and media solutions for artists and businesses, from crafting brand identities and creative visual designs to producing short-form content and 2D/3D motion graphic visuals seen on music festival stages.
Prior to entering the music industry, I developed and honed my design skills at Virginia Tech, where I majored in Graphic Design and minored in Art History. With a rich background in studio art, I was a two-time finalist for the 2020 Prisma International Art Prize with my work in hyperrealism drawing.
When I’m not pushing the boundaries of design and events, you’ll find me building communities around my various interests, exploring the wilderness, enjoying music events, or working on studio and digital art projects.
Monster Energy Up & Up Festival
Freelance
Monster Energy Up & Up Festival
Design & Marketing Intern
Creative Bar Concepts
Design & Marketing Intern
app/web design
UI/UX design, prototyping, wireframing, responsive design, and tailored visual asset creation
design system
Component and pattern libraries, style guides, guidelines, and design implementation guidance
product design
Product conceptualization, prototyping, branding, packaging, and visual communication strategies
Visual/brand Identity
Logos, brand guideline development, typography and color palette curation, and cohesive visual assets
event production
Curated event, show, tour, and festival planning, coordination, oversight, and execution
marketing strategy
Social media management, market analysis, brand development, campaign planning, and guidance
content creation
Multimedia content ideation, creation, editing, and distribution across various platforms
Animated characters and logos, visual effects, promotional content, and motion graphics