all about me

all about me

all about me

I am a creative Swiss Army knife who has navigated the music industry as the Creative Director, Senior Event Producer, and Marketing Strategist at the Monster Energy Up & Up Festival. In these roles, I produced and marketed 29 live events across four national tours, featuring renowned EDM headliners such as Chris Lorenzo, Dom Dolla, Dombresky, Loud Luxury, MK, San Holo, and Troyboi. Throughout my time with the company, I achieved a 100% sellout success rate for all shows where I directed event production, planning, and marketing.


Throughout the years, I have worked as a designer, animator, marketing consultant, and multimedia content specialist and manager, where I’ve been the architect behind comprehensive design and media solutions for artists and businesses, from crafting brand identities and creative visual designs to producing short-form content and 2D/3D motion graphic visuals seen on music festival stages.


Prior to entering the music industry, I developed and honed my design skills at Virginia Tech, where I majored in Graphic Design and minored in Art History. With a rich background in studio art, I was a two-time finalist for the 2020 Prisma International Art Prize with my work in hyperrealism drawing.


When I’m not pushing the boundaries of design and events, you’ll find me building communities around my various interests, exploring the wilderness, enjoying music events, or working on studio and digital art projects.

experience

experience

experience

Monster Energy Up & Up Festival

Cr. Director / Sr. Event Producer / Sr. Marketing Strat.

Cr. Director /

Sr. Event Producer /

Sr. Marketing Strat.

Cr. Director /

Sr. Event Producer /

Sr. Marketing Strat.

2021 - 2023

21 - 23

Freelance

Designer / Animator / Marketing Consult. / DCC

Designer / Animator /

Marketing Consult. /

DCC.

Designer / Animator /

Marketing Consult. /

DCC.

2021 - Present

21 - Present

Monster Energy Up & Up Festival

Design & Marketing Intern

2020 - 2021

20 - 21

Creative Bar Concepts

Design & Marketing Intern

2019

19

My services

My services

My services

app/web design

UI/UX design, prototyping, wireframing, responsive design, and tailored visual asset creation

design system

Component and pattern libraries, style guides, guidelines, and design implementation guidance

product design

Product conceptualization, prototyping, branding, packaging, and visual communication strategies

Visual/brand Identity

Logos, brand guideline development, typography and color palette curation, and cohesive visual assets

event production

Curated event, show, tour, and festival planning, coordination, oversight, and execution   

marketing strategy

Social media management, market analysis, brand development, campaign planning, and guidance

content creation

Multimedia content ideation, creation, editing, and distribution across various platforms

2d/3d animation

2d/3d animation

2d/3d animation

Animated characters and logos, visual effects, promotional content, and motion graphics

let's work together

let's work together

let's work together