project overview
creative direction
Event production
Marketing
Advertising Design
Branding
As the Creative Director and Senior Event Producer at the Monster Energy Up & Up Festival, I was responsible for designing official digital and print advertising materials for events I would need to market and produce for various renowned EDM headliners across the nation. These marketing assets needed to merge both Monster Energy's and the artists' branding cohesively. Moreover, I needed to create these assets in a versatile manner so that they could be utilized for social media marketing across a multitude of different platforms and as printed materials for in-person marketing.
Additionally, marketing plans that utilize the advertising materials to promote the events would then need to be crafted and implemented within teams across the country that each producer recruits and manages.
solution
To address the client's problem, I devised a strategy that focused on highlighting the high-quality materials used in the construction of the Soniq Carriers. By emphasizing the superior craftsmanship and attention to detail, we could elevate the product's image and make it stand out in the crowded market. The solution involved creating a cohesive visual language that centered around the materials, emphasizing their premium nature and leveraging their aesthetic appeal to captivate potential buyers. For the product design, I collaborated closely with SoniqBuds' engineering team to ensure that the materials and finishes chosen would truly embody the brand's commitment to excellence.
The sleek, minimalist design of the Soniq Carriers was carefully crafted to complement the high-quality materials, resulting in a visually stunning product that would catch the eye of discerning consumers. To bring this vision to life, I also took charge of the product photography, capturing the earbuds in a way that showcased their elegance, sophistication, and superior craftsmanship. By employing a combination of expert lighting, careful composition, and attention to detail, I was able to create visually stunning imagery that accurately reflected the premium nature of the Soniq Carriers and effectively communicated the brand's value proposition to potential customers.
